Skip to main content

How to Properly use your Logo Animation Videos

By February 1, 2022February 2nd, 2022Information
logo Animation
Your logo serves as the face of your company and serves as the foundation for its identity. But how can you deliver it in such a way that your buyers remember it long after they’ve connected with your brand?
Well, there are several answers to this question, one of which being logo animation. Your logo can be animated in a variety of ways, from GIFs to animated films that last a few minutes.
It should go without saying that how you portray your logo is crucial to its success or failure. This post will cover best techniques for logo animation, the value of an animated logo and where it can be used.
Your logo serves as the face of your company and serves as the foundation for its identity. But how can you deliver it in such a way that your buyers remember it long after they’ve connected with your brand?
Well, there are several answers to this question, one of which being logo animation. Your logo can be animated in a variety of ways, from GIFs to animated films that last a few minutes.
It should go without saying that how you portray your logo is crucial to its success or failure. This post will cover best techniques for logo animation, the value of an animated logo and where it can be used.

Logo Animation Best Techniques

Let’s look at some of the best techniques for logo animation now that you have a tool to build them with.

Appropriate Length

The length of your animation is entirely dependent on your particular objectives. The ideal length for logo animations is less than 5 seconds. Keep your animation between 10 and 60 seconds long if you plan to utilize it for social media adverts. Channel intros and outros are usually shorter, ranging from 3 to 10 seconds. Finally, you have additional choice in terms of duration if you wish to post the animation as a feed video.
Keep your video clip short and basic by conforming to the length guidelines. You should only provide content that is extremely necessary; otherwise, you risk boring your audience. Understand that the average person’s attention span is rather short, and we are quick to click away if anything begins to bore us. The average human attention span is 8 ½ seconds.
Will you be able to hold their attention long enough?
The goal of content marketers is for their offering to be as efficient as possible. The ideal length of a video clip, for example, is quite important. The average length of time spent watching a video on the internet is 2.7 minutes. This isn’t to say that every content marketer should shoot videos for 2.7 minutes. The figure is an average, and the best running time is highly dependent on the type of content and application.
A lively and enjoyable film should be under two minutes long, although documentary-style information can go way beyond that. The minute count can grow into the high single or even double digits for makers of a lengthier form expert presentation aimed for those who are strongly focused on a brand or issue.
While the popularity of Youtube and Vimeo varies, the longest attention-span section on those platforms can accommodate longer-running content, even TV episodes.
On the other hand, Facebook’s sweet spot is 30-45 seconds, whereas Instagram and Vine prefer incredibly short films, less than 15 seconds.
It’s critical to hook the audience within the first 60 seconds of any of these formats, especially the longer-running ones, by providing relevant information, usable points, or arresting pictures.
It is not only the Internet-connected computer screen that has felt the shortening of product length. Several years ago, TV commercials were one minute. Not long ago they were almost all 30 seconds; now there is the 15 second ad, a format. TV affects online computers and devices, which affects TV, in an endless feedback loop of terser content.
Here is some data from contentmarketing.com of several studies:
-If you have not fully engaged your audience after the first 30 seconds, you’ve likely lost 33% of viewers; and after one minute, 45% of viewers have stopped watching.
-Typical mobile users check their phones more than 150 times per day (Mary Meeker)
-Content on the internet tripled between 2010 and 2013
-Social media sharing has doubled from 2011 to 2013
-A one second delay in page load time can result in 11% fewer page views, 16% decreased customer satisfaction and 7% lost conversions.
-Average number of times an hour an office worker checks email = 30
– Instagram videos generate twice as much engagement as Instagram photos.
– Posts that contain videos attract 3 times more back links
– A branded Vine video gets 4 times more views than one by a random brand
-People watching videos on mobile devices tend to watch 3 times longer videos than people who access video content on stationary devices.
-20% of viewers abandon a video within 10 seconds
-36% of smartphone users watch long form (over 5 mins) videos every day.
-58% of smartphone users watch short form (under 5 mins) videos every day.
-48% of mobile video consumers do so through the use of an app.

Customize it to Fit your Company’s Image.

Any media output containing your logo should be completely consistent with your company’s goal and values. It’s critical to customize your logo animation to your business, using colors and design aspects that are consistent with your brand. This is a subtle yet effective way for infusing personality into your animation.
Customized films will also make it much easier for you to stand out from the crowd. As a result, select specific features that distinguish your brand from others and integrate them in your animation.

Activate Your Audience’s Emotions

We often forget what something looked like or what it was called, but we never forget how it made us feel. Make an audience feel something if you want to win them over. Choose a specific feeling or value that defines your brand and use animation to portray that essence.
The soft-drink manufacturer has built its brand around the Christmas spirit for decades. They’ve been strategically trying to elicit feelings of love and anticipation connected with the holiday season through ads. As a result, their audience began to feel the same way about the brand. Coca-Cola is currently one of the most well-known Christmas emblems.

Why Should You Animate Your Logo?

Let’s start with the most crucial point: why? Why do so many companies invest in logo animation nowadays, and why should you? Most individuals nowadays prefer to learn information from a video rather than a text. This is unsurprising, given that we can all agree that viewing a video is far more relaxing than reading lengthy texts. And we live in a society that prioritizes comfort over all else.
Logo animations are a great way to enhance your brand’s image and give it a more professional vibe. Your animations can be used for a variety of uses, including online advertisements, social media, websites, professional projects, and so on. In a moment, we’ll talk about how to use logo animation.
Videos receive more attention than any other type of content on most social media platforms. Most businesses use video content as their major source of media marketing, according to a global survey performed by HubSpot. It’s reasonable to say that incorporating lively animations can improve your conversion rate substantially.

Intros and Outros

Starting and concluding your YouTube videos or other video projects with a captivating animation showcasing your logo is excellent. The first impression of your firm is shaped by the introduction. Your story should not be told in its totality in an opening. It should grab your audience’s attention immediately, pique their interest, and entice them to stay watching.
Outros should not only serve as a conclusion to your video, but also as a call to action for the viewers. Show your audience how to take the next step, whether it’s subscribing to your channel, following you on social media, or going to your website. The use of your logo in the outro is likely to keep your brand in the minds of your audience.

Final Thoughts

Creativity and innovation are critical elements of a successful marketing plan. You always have to be on the lookout for new and innovative ways to market your firm if you want to keep your brand alive and well. You can achieve precisely that using logo animations.
A moving image or video animation with a brand logo has been shown to be quite effective in attracting the attention of an audience. Intros and outros, branded or promo movies, websites, online commercials, and more can all gain from logo animations. Nothing in our world is motionless, and neither should your logo!
For more information on logo animation services go to reimaginedpixels.com/services

Leave a Reply