Your logo serves as the face of your company and serves as the foundation for its identity. But how can you deliver it in such a way that your buyers remember it long after they’ve connected with your brand?
Well, there are several answers to this question, one of which being logo animation. Your logo can be animated in a variety of ways, from GIFs to animated films that last a few minutes.
It should go without saying that how you portray your logo is crucial to its success or failure. This post will cover best techniques for logo animation, the value of an animated logo and where it can be used.
Your logo serves as the face of your company and serves as the foundation for its identity. But how can you deliver it in such a way that your buyers remember it long after they’ve connected with your brand?
Well, there are several answers to this question, one of which being logo animation. Your logo can be animated in a variety of ways, from GIFs to animated films that last a few minutes.
It should go without saying that how you portray your logo is crucial to its success or failure. This post will cover best techniques for logo animation, the value of an animated logo and where it can be used.
Logo Animation Best Techniques
Let’s look at some of the best techniques for logo animation now that you have a tool to build them with.
Appropriate Length
The length of your animation is entirely dependent on your particular objectives. The ideal length for logo animations is less than 5 seconds. Keep your animation between 10 and 60 seconds long if you plan to utilize it for social media adverts. Channel intros and outros are usually shorter, ranging from 3 to 10 seconds. Finally, you have additional choice in terms of duration if you wish to post the animation as a feed video.
Keep your video clip short and basic by conforming to the length guidelines. You should only provide content that is extremely necessary; otherwise, you risk boring your audience. Understand that the average person’s attention span is rather short, and we are quick to click away if anything begins to bore us. The average human attention span is 8 ½ seconds.
Will you be able to hold their attention long enough?
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