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Your logo serves as the face of your company and serves as the foundation for its identity. But how can you deliver it in such a way that your buyers remember it long after they’ve connected with your brand?

Well, there are several answers to this question, one of which being logo animation. Your logo can be animated in a variety of ways, from GIFs to animated films that last a few minutes.

It should go without saying that how you portray your logo is crucial to its success or failure. This post will cover best techniques for logo animation, the value of an animated logo and where it can be used.

Your logo serves as the face of your company and serves as the foundation for its identity. But how can you deliver it in such a way that your buyers remember it long after they’ve connected with your brand?

Well, there are several answers to this question, one of which being logo animation. Your logo can be animated in a variety of ways, from GIFs to animated films that last a few minutes.

It should go without saying that how you portray your logo is crucial to its success or failure. This post will cover best techniques for logo animation, the value of an animated logo and where it can be used.

Logo Animation Best Techniques

Let’s look at some of the best techniques for logo animation now that you have a tool to build them with.

Appropriate Length

The length of your animation is entirely dependent on your particular objectives. The ideal length for logo animations is less than 5 seconds. Keep your animation between 10 and 60 seconds long if you plan to utilize it for social media adverts. Channel intros and outros are usually shorter, ranging from 3 to 10 seconds. Finally, you have additional choice in terms of duration if you wish to post the animation as a feed video.

Keep your video clip short and basic by conforming to the length guidelines. You should only provide content that is extremely necessary; otherwise, you risk boring your audience. Understand that the average person’s attention span is rather short, and we are quick to click away if anything begins to bore us. The average human attention span is 8 ½ seconds.

Will you be able to hold their attention long enough?

Source: Content Marketing

The goal of content marketers is for their offering to be as efficient as possible. The ideal length of a video clip, for example, is quite important. The average length of time spent watching a video on the internet is 2.7 minutes. This isn’t to say that every content marketer should shoot videos for 2.7 minutes. The figure is an average, and the best running time is highly dependent on the type of content and application.

A lively and enjoyable film should be under two minutes long, although documentary-style information can go way beyond that. The minute count can grow into the high single or even double digits for makers of a lengthier form expert presentation aimed for those who are strongly focused on a brand or issue.

While the popularity of Youtube and Vimeo varies, the longest attention-span section on those platforms can accommodate longer-running content, even TV episodes.

On the other hand, Facebook’s sweet spot is 30-45 seconds, whereas Instagram and Vine prefer incredibly short films, less than 15 seconds.

It’s critical to hook the audience within the first 60 seconds of any of these formats, especially the longer-running ones, by providing relevant information, usable points, or arresting pictures.

It is not only the Internet-connected computer screen that has felt the shortening of product length. Several years ago, TV commercials were one minute. Not long ago they were almost all 30 seconds; now there is the 15 second ad, a format. TV affects online computers and devices, which affects TV, in an endless feedback loop of terser content.

Here is some data from contentmarketing.com of several studies:

-If you have not fully engaged your audience after the first 30 seconds, you’ve likely lost 33% of viewers; and after one minute, 45% of viewers have stopped watching.

-Typical mobile users check their phones more than 150 times per day (Mary Meeker)

-Content on the internet tripled between 2010 and 2013

-Social media sharing has doubled from 2011 to 2013

-A one second delay in page load time can result in 11% fewer page views, 16% decreased customer satisfaction and 7% lost conversions.

-Average number of times an hour an office worker checks email = 30

– Instagram videos generate twice as much engagement as Instagram photos.

– Posts that contain videos attract 3 times more back links

– A branded Vine video gets 4 times more views than one by a random brand

-People watching videos on mobile devices tend to watch 3 times longer videos than people who access video content on stationary devices.

-20% of viewers abandon a video within 10 seconds

-36% of smartphone users watch long form (over 5 mins) videos every day.

-58% of smartphone users watch short form (under 5 mins) videos every day.

-48% of mobile video consumers do so through the use of an app.

Customize it to Fit your Company’s Image.

Any media output containing your logo should be completely consistent with your company’s goal and values. It’s critical to customize your logo animation to your business, using colors and design aspects that are consistent with your brand. This is a subtle yet effective way for infusing personality into your animation.

Customized films will also make it much easier for you to stand out from the crowd. As a result, select specific features that distinguish your brand from others and integrate them in your animation.

Activate Your Audience’s Emotions

We often forget what something looked like or what it was called, but we never forget how it made us feel. Make an audience feel something if you want to win them over. Choose a specific feeling or value that defines your brand and use animation to portray that essence.

The soft-drink manufacturer has built its brand around the Christmas spirit for decades. They’ve been strategically trying to elicit feelings of love and anticipation connected with the holiday season through ads. As a result, their audience began to feel the same way about the brand. Coca-Cola is currently one of the most well-known Christmas emblems.

Why Should You Animate Your Logo?

Let’s start with the most crucial point: why? Why do so many companies invest in logo animation nowadays, and why should you? Most individuals nowadays prefer to learn information from a video rather than a text. This is unsurprising, given that we can all agree that viewing a video is far more relaxing than reading lengthy texts. And we live in a society that prioritizes comfort over all else.

Logo animations are a great way to enhance your brand’s image and give it a more professional vibe. Your animations can be used for a variety of uses, including online advertisements, social media, websites, professional projects, and so on. In a moment, we’ll talk about how to use logo animation.

Videos receive more attention than any other type of content on most social media platforms. Most businesses use video content as their major source of media marketing, according to a global survey performed by HubSpot. It’s reasonable to say that incorporating lively animations can improve your conversion rate substantially.

Intros and Outros

Starting and concluding your YouTube videos or other video projects with a captivating animation showcasing your logo is excellent. The first impression of your firm is shaped by the introduction. Your story should not be told in its totality in an opening. It should grab your audience’s attention immediately, pique their interest, and entice them to stay watching.

Outros should not only serve as a conclusion to your video, but also as a call to action for the viewers. Show your audience how to take the next step, whether it’s subscribing to your channel, following you on social media, or going to your website. The use of your logo in the outro is likely to keep your brand in the minds of your audience.

Final Thoughts

Creativity and innovation are critical elements of a successful marketing plan. You always have to be on the lookout for new and innovative ways to market your firm if you want to keep your brand alive and well. You can achieve precisely that using logo animations.

A moving image or video animation with a brand logo has been shown to be quite effective in attracting the attention of an audience. Intros and outros, branded or promo movies, websites, online commercials, and more can all gain from logo animations. Nothing in our world is motionless, and neither should your logo!

For more information on logo animation services go to reimaginedpixels.com/services

3D animation has become highly significant in business and brand content marketing. It is 3D Animation that can be very powerful in content marketing because it enables them to envision ideas, products, and processes in ways that are impossible to visualize in real life or with other forms of animation.

Skeleton’s team has collected some of the top brands utilizing 3D animation to excel in video content marketing to showcase its unique capabilities and implementations:

Toggl

For more information about product 3d animation services go to reimaginedpixels.com/services.

For agencies, teams, and small businesses, Toggl is a time tracking tool. They collaborated with a 3D animation studio to produce a video that showed the different applications of their services.

Toggl could depict the types of tasks that can be timed as amusing characters by utilizing 3D animation design. They could avoid having to rely on product demonstrations to get the point across about their software if they did it this way.

Wouldn’t you agree that slightly more routine jobs like conducting calculations, creating spreadsheets, and replying to emails are far more exciting as cute little characters?

At Skeleton, we think slightly more mundane tasks such as doing calculations, making spreadsheets and replying to emails are way more exciting as cute little characters, wouldn’t you agree?

Samsung

Samsung, one of the nation’s top electronics manufacturers, is well-known for its smartphones and mobile devices. For the debut of their new S22 line of phones, they created a 3D animated video.

Samsung could put the tablet in a variety of locations to demonstrate key features, such as animating it to be the size of a billboard to represent screen size and on a racetrack to illustrate speed, thanks to its 3D features.

Samsung would not have been able to accomplish these achievements if they hadn’t worked with a 3D animation business to create huge replicas of its phones predecessors.

Final Thoughts

As you can see, 3D animation is a wonderful technique to convey ideas, products, and experiences in a new and compelling way. 3D animation studios are well-versed in how to bring your concept to life.

For more information on product animation services visit this site: reimaginedpixels

The king of the hill in our new modern digital marketplace is content. You must create something worth seeing, reading, and sharing if you want to attract the eyeballs and clicks required to live online. While some websites rely on clickbait or outright copying to attract visitors, excellent content always wins out, and nothing improves quality more than solid motion design.

“In the world of digital marketing, video reigns supreme.”

Larry Mutenda, Anthill Magazine, May 2020

When it comes to appealing to and converting your target audience into potential product and service purchasers, video marketing is a very effective method. The average attention span of a modern human (for commercials) has reduced to 8 seconds as a result of the massive amount of information available to us on a daily basis. This means that marketers must establish a strong first impression. An paper can provide a lot of useful information, but a video is simply superior at grabbing people’s attention.

With today’s smartphones’ remarkable video capabilities, it’s also an economical and simple technique to employ, regardless of your business kind or resources. Almost every business with an online presence is striving for attention, and the internet has become increasingly cluttered with branded material. These figures show how other businesses are using the medium to reach, educate, and nurture their customers.

Because they make uninteresting content more digestible, engaging, and memorable, motion graphics are more effective. They are easily shared and help to raise brand recognition. For your marketing initiatives, motion graphics are both efficient and cost-effective.
As previously said, the market has become increasingly saturated in recent years. That means businesses must use every trick in the book to stand out and capture the attention of diminishing audiences. Motion graphics have a lot of power. According to the Content Marketing Institute’s survey, over three-quarters of marketers regard video production to be the most important duty in their content strategy.

“…iconography, illustration, charts, and graphs are powerful storytelling tools that motion graphics are better equipped than video to provide. These allow you to take the details of your brand and elevate them.”

Lucy Todd, Killer Visual Strategies, June 2020

Motion Graphics are more effective because they make boring content more digestible, engaging and memorable. They can be shared easily and also increase brand’s awareness. Motion graphics are efficient and cost-effective for your marketing campaigns.

As we said earlier, the market has grown more and more saturated in the past few years. That means that companies have to employ every tactic in order to stand out and grab viewers’ dwindling attention. Motion Graphics are highly effective. Per data from a report by the Content Marketing Institute, close to three-quarters of marketers consider video production as the top task in their content strategy. Nevertheless, a majority of them don’t create anything out of the ordinary. Watch through any number of ads on YouTube, Instagram, or even Hulu.

For more information on motion graphic services go to reimaginedpixels.com/services